Master Plan
The Blueprint
The journey where SELECTMOOD's vision becomes reality
Stage 001
Phase 1 — The Foundation
We start by building the performance lounge that anchors the entire business. Through in-house Master Classes, we train our own rehabilitation trainers and exercise specialists, establishing the quality standards that will define our platform.
Stage 002
Phase 2 — The Hub
SELECT MOOD Tower gives us a physical home. An integrated wellness center staffed by master rehabilitation trainers, backed by ₩11.3B in hardware infrastructure. This is where our online platform and offline presence become one.
Stage 003
Phase 3 — The Ultimate Ecosystem
The Shin Dongjae Scholarship Foundation and SELECTMOOD Foundation institutionalize our social commitments. The final destination: The ORIGIN — a high-end wellness town integrating medical care, rehabilitation, exercise, nutrition, and mental health under one roof.
Global Wellness Standard
SELECTMOOD Foundation
A nonprofit foundation dedicated to establishing global wellness standards and supporting communities with limited health access. A fixed percentage of platform revenue is channeled back into foundation operations.
The Ultimate Destination
The ORIGIN by SELECT MOOD
An integrated wellness town where medical care, rehabilitation, exercise, nutrition, and mental health support operate under one roof. Returning to the fundamentally healthy state we were meant to live in — that is what The ORIGIN is designed for.